Easy and Effective 4 Real estate Marketing Ideas.
A marketing strategy defines how to create awareness of a product and service to the customers. A successful marketing strategy depends on where you want your business to go, it forms part of your overall business aims such as increasing sales, getting existing clients to buy more, and increasing market share. Business development is equivalent to business growth therefore, it is part of every realtor’s day. The following 4-pronged approach can be used to attract customers to a real estate business.
1.Target a hungry audience: Before marketing your property, look for a starving client, for instance, there is no point in making dinner if no one is hungry. The mistake made by realtors is to assume that everyone in the market who has some form of interest in property ownership is their potential audience, this results in low-value leads and people questioning your prices. How do you target a hungry audience?
-Look at your current client’s database, who you have worked with previously, and show them that you understand their challenges. This cultivates retention thus many referrals.
-Create systematic and consistent lead generation from cold calling, referrals, and forms of media.
-Look at relevant platforms and check the customer’s reviews and what they complain about.
-Social media insights like Meta/Instagram insights are tailored to your business and what you sell, with this you are able to tell who is hungry for your products and services.
-Identify shortcomings in your competitor’s properties and use it as an opportunity to be outstanding.
2. Position yourself as the expert: Once you already have an existing social media account sell your benefits, and how your property features will be beneficial to a client. Reposition your social media platforms’ content by addressing the problems and challenges of your target audience in relation to real estate and offer solutions because clients care more about you understanding them, with this achieving customer retention becomes easier.
3. Add value and build relationships. Having targeted your hungry audience and addressed their problems and challenges. How do you then add value?
-Articles targeted towards clients’ problems and challenges in relation to real estate and industry trends, short clips, pdf downloads, blogs, etc that your clients can check out.
This will make them perceive you as an expert in your segment and hence ask for help, this drives conversion, leads, and additional revenue. When adding value, your intention is not to get anything in return but to contribute to your customer’s solutions and this builds relationships.
4. Networking and Client’s Events. Joining mastermind groups online, a group of professionals who have something in common such as realtors who work in investment. This is a good avenue to brainstorm new ideas, talk about industry trends, and best practices and look for ways to collaborate. You can as well start a mastermind group and reach out to another realtor on Linked In, Twitter, and Facebook and learn new ways to enhance your day-to-day operations. Hosting Client events and attending networking events is a center of influence in attracting referrals and building relationships with potential and existing clients.
The Real Estate market is crowded. It is crucial for realtors to come up with a concrete marketing plan to help them establish trust with the public and get many clients. Rokay Properties believes that an effective marketing strategy like this can help build a rigid professional brand and win more clients for you. Visit our website to check on our property listings. (www.rokayproperties.com)
